What is a product demo?

Sampling demos that allow consumers to taste your product

Digital sampling subscriptions where brands can send free direct mail samples to specific consumer groups

Vending machines that give free samples at local retailers across the country

In marketing, a product demonstration (or “demo” for short) is a promotion where a product is demonstrated to potential customers. The goal of such a demonstration is to introduce customers to the product in hopes of getting them to purchase that item. (As defined by Wikipedia)